Cognitive Reasoning and Big Data Big data promises to revolutionize the consumer products industry through an ability to capture, curate and analyze vast amounts of complex and disparate data to uncover and understand non-obvious connections between consumer wants and needs and the innovative new products and marketing techniques needed to support them. https://www.enterrasolutions.com/insights/enterras-cognitive-reasoning-platform-brings-era-of-big-data-to-consumer-packaging-industry