The Origins of Stussy Shawn Stussy – The Man Behind the Brand At the heart of Stussy’s story is Shawn Stussy hoodies a surfboard shaper from Laguna Beach, California. In the late 1970s, he began handcrafting surfboards for local surfers, but what set him apart was his habit of tagging them with his unique graffiti-style signature. This logo, bold and raw, would eventually become the...