The Shipment Looks Fine Until the Bags Are Opened The price looked attractive. The proforma invoice looked clean. Then the first retail buyer complained that the Indian Basmati Rice was shorter after cooking, less aromatic, and mixed with too many off-grains. That is where money gets stuck. Most buyers do not lose margin because they paid ₹1 or ₹2 more per kg. They lose it because they bought...

The Shipment Looks Fine Until the Bags Are Opened The price looked attractive. The proforma invoice looked clean. Then the first retail buyer complained that the Indian Basmati Rice was shorter after cooking, less aromatic, and mixed with too many off-grains. That is where money gets stuck. Most buyers do not lose margin because they paid ₹1 or ₹2 more per kg. They lose it because they bought...